Deborah Morrin

Chief Financial Officer

Deborah Morrin, Chief Financial Officer, guides Activate Healthcare’s financial functions and supports all other leadership team members in managing financial decisions across the organization.

She contributes to the development and implementation of the strategic plan with a special emphasis on guiding financial considerations. Deborah also ensures effective coordination of the financial aspects of clinic operations, general and administrative expense management, and cash flow. In addition, she manages financial systems and all external financial stakeholders and is responsible for risk management.

Prior to joining Activate Healthcare in the fall of 2015, Deborah served as founder and president of Kase Orion CFO, a company that provides interim and part-time CFOs to rapidly growing businesses that need assistance in their accounting and financial management departments. Founded in 2011, the company has served 45 clients in a wide variety of industries. Prior to starting Kase Orion, Deborah was a freelance CFO for more than 17 client companies. She was Vice President of Portfolio Companies for First Chicago Equity Capital/Bank One Equity Capital and CFO of a $60 million portfolio company. Among other prior roles, Deborah served as the strategic planning lead for Kraft Foods New Venture Group, a role in which, among additional acquisitions, she identified and led the acquisition of the $200 million Tombstone Pizza Company, which grew to a $2 billion business for Kraft.

In addition to her extensive finance background, Deborah started her post-undergraduate career as a clinical nutritionist and registered dietician, after earning a bachelor’s degree from St. Mary-of-the-Woods College with a major in food and nutrition. Deborah earned her MBA degree from the Kellogg School of Management at Northwestern University. She believes strongly in the Activate business model of promoting health and wellness.

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